Woman applying highlighter stick face makeup on cheeks


Flawless foundations to finishing touches.

Put Your Best, Most Honest Face Forward

Attention all face makeup connoisseurs... we have designed our beauty products with you in mind! We'll go out on a limb here and say that a woman often feels at her best when she's neatly pulled together and has her "face" on.

The problem is making sure your face makeup products aren't just a covering for unhealthy skin and blemishes, but actually help support a healthy skin complexion. We want you to rock that beautiful glow and flawless complexion naturally, with products that simply augment what's already there. Face makeup products like a matte liquid foundation or a dewy cc cream can help soothe skin and even skin tone or they can create blemishes and enhance pores. We want to provide you with face makeup products that give you a flawless complexion while building on your skincare routine towards flawless natural skin.

Whether you have combination, dry, or oily skin, you want to be using a foundation that is going to work with your skin type, not against. For dry skin, using our tinted moisturizer with SPF will help give you glowy, smooth skin while hydrating, and nourishing! If you're on the more oily side, our Everything Foundation Cream will be your new bestie. Its creamy demi-matte formula means the only shine you're seeing is the lit-from-within glow. To keep the shine and oil at bay throughout the day, a touch of loose powder will help keep it looking flawless.

From hydrating primer to creamy highlighter, our Honest products are designed with safe, effective, natural ingredients that are good for you and good for the skin you live in. Try bringing adding a little magic and shimmering into your makeup routine by applying a highlight to your face using our Magic Beauty Balm Stick highlighter or create a natural-looking flush using our LIT Powder blush. Whatever shade you're looking for, we have an extensive offer of shades and colors to match your skin tone perfectly!

If you're feeling a bit lazy and don't want to look overly "done" you could try our Touch of Color Tint Kit for a look that's naturally beautiful and Honestly sexy. The sky's the limit with our Honest face makeup-we're just here to give you wings. Beauty products designed to enhance your natural beauty.