Cruelty Free | Toxicologist Audited | Dermatologist Tested | Plant-Derived Ingredients

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Beauty That's Real, Beauty that's Honest

Every woman should have safe, organic makeup products made with a gentle formulas that won't trigger allergies or cause breakouts that’ll disrupt your skincare routine. That said, your makeup bag should only contain natural makeup made from a safe formula and ingredients. Our job at Honest Co. is to give you that makeup at prices you'll love, with ingredients that deliver. Our brand Offers an entire line of beauty makeup, with favorites products like our Invisible Blurring Loose Powder that-in our humble opinion-should be a staple in every woman's makeup bag. This beauty product is cake and grease-free, made from natural rice starch, and works like magic to repel shine while giving you a soft-focus finish that rounds off any look. Looking for the perfect foundation? Our cream foundation offers coverage just the way you like it- flexible, buildable, almost matte (but not too matte) and so smooth you'll forget it's there. Whatever matte shade you're looking for, we have an extensive offer of shades and colors to match your skin perfectly!

Our natural makeup line also includes a line selection of yummy, moisturizing lip gloss, in shades like Bronzite, Poppy Topaz, and Deep Amethyst, along with juicy lip balms in shades like Plum Drop, Dragon Fruit, and Summer Melon. From eye shadows to lipsticks, to foundation and mascara, our beauty makeup products are the real deal.

New to clean beauty and feeling stuck on where to start? Why not try out our "No Makeup" Makeup Kit for a natural, barely-there look? Or you can start with Jessica's Honest Beauty Starter Kit. It's loaded with 6 of her personal favorites so that you can kick your day off looking fab. With products like a tinted moisturizer, mascara, a brow pencil, blush, and more, this kit is just what you need to get started with Honest!